Digital digest

Useful thinking for the next move

Clear answers, practical checks and considered ideas for businesses ready to make better digital decisions.

The image shows one person viewed from behind, holding and looking at two sheets of paper that contain printed tables and charts. The person appears to have dark hair tied back and is wearing glasses and a brownish long-sleeve garment. The setting includes a light wood or laminate desk surface. The focus is on the documents, which contain rows and columns of data and a circular chart section visible on the top sheet.

14 September 2026

3 Quick Checks to Confirm Your Listings, Reviews, and Contact Details

Conflicting business listings and unanswered customer reviews push potential customers away and erode trust. Are your listings, review responses, and…

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{"description": "The image shows a close-up view of two people working together at a table. Both individuals appear to be adults, one with medium to dark skin and short hair, and the other with lighter skin and visible brown hair. They are looking at printed documents with charts and numerical data while also referencing a laptop screen displaying financial graphs or stock market data. The setting appears to be an indoor office or meeting room with a white table and additional people in the blurred backgrou

11 September 2026

10 Checks to Verify Your First-Party Data Is Accurate, Complete, and Ad-Ready

More start-ups and marketers now rely on first-party data to power targeted ads, but many datasets still lack consent records…

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9 September 2026

10-point Checklist to Audit and Fix Consent and Identity Systems Before Enabling Personalised Campaigns

Before you switch on personalised campaigns, check that your consent and identity processes support accurate targeting, lawful use of personal…

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{"description": "Two adults are seated at a white table covered with printed marketing documents, charts, and graphs. The person on the left, wearing a black top and having braided hair, is looking at the materials. The person on the right, wearing a red sleeveless top with hair tied back, is pointing at a paper with a blue bar graph using a pen or pointer. A laptop is open in front of them, and a glass of water is also visible on the table. The setting appears to be indoors with bright, even lighting, and

7 September 2026

5 Ways to Optimise Your Local Business Page for Voice Assistant Search

When a customer asks a voice assistant for a nearby service, your business page must match conversational intent and the…

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Mastering A/B Testing for Paid Media Campaigns in 2025: A Transparent, Growth-Driven Guide for Start-Ups

4 September 2026

How to Isolate the Exact Ad Change That Boosted Your Revenue

You might see a sudden revenue lift but still be unsure which ad change caused it. A missing conversion pixel…

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Two colleagues collaborate on marketing strategies at a modern workspace.

2 September 2026

5 Budget Phasing Mistakes Founders Make and How to Avoid Them

If your runway is shrinking or growth has flatlined despite steady spend, the culprit is often poor budget phasing. Which…

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{"description": "The image shows a business meeting in a modern office setting. There are five individuals present: two men and one woman clearly visible, and two men seen from behind. The woman, dressed in a white suit, stands near a large monitor displaying multiple graphs and data charts. One man in a dark suit and red tie stands to her right holding a tablet, while the other three men, also in business attire, are seated facing them. The room has large windows on the left side allowing natural light to

31 August 2026

How to Choose the Right Metric to Show Paid Media Improvement

You can measure dozens of campaign signals, but which ones actually prove that paid media improves business performance? This post…

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28 August 2026

How to Evaluate and Implement a Revenue-to-Score Model for Your Marketing Dashboards

Many marketing dashboards overwhelm teams with disconnected metrics, making it hard to compare channels, attribute outcomes, or decide where to…

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The image shows a close-up view of a wooden table with three people working collaboratively around it. Two laptops are visible; one with a graph on the screen facing the camera and the other partially visible with a person pointing at its screen with a pencil. There are office items like a keyboard, smartphone, disposable coffee cup, documents with charts, and small plant pots scattered on the table. One person with blonde hair is operating the laptop showing a graph, while another person is gesturing with

26 August 2026

How to calculate a revenue score: normalise, scale, cap, and validate

Revenue figures rarely tell the whole story, because customer mix, contract terms, and reporting cadence make like-for-like comparisons unreliable. How…

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